ABOUT US

Building on a
Legacy of Service.
Creating a Future of Hope

The Jesus S. Lazatin Foundation (JSL Foundation) is rooted in a simple belief: meaningful change begins when people choose to serve, care, and give others an opportunity to build a better future.

Compassion in Action

Empowering Communities

Building a Better Tomorrow

OUR STORY

A Legacy That Lives 
Through Service

The story of the JSL Foundation is deeply connected to the life and values of Jesus S. Lazatin, whose name became associated with business, civic involvement, generosity, and service in Pampanga.

His legacy was not simply about building businesses. It was about building people, strengthening communities, and giving back.

The JSL Foundation continues that spirit today — transforming generosity into action and turning compassion into opportunities that create lasting impact.

A LEGACY OF GENEROSITY AND COMMUNITY

A respected businessman, philanthropist, and civic leader, Jesus S. Lazatin believed that success comes with a responsibility to help others.

In 1945, he and his sisters opened Essel Supermarket, one of the most modern supermarkets in Pampanga—the beginning of a legacy built on hard work, integrity, and service.

His legacy continues to inspire the work we do today.

PRESIDENT

Jimmy Lazatin

Continuing the Legacy Through Service

Jaime “Jimmy” T. Lazatin carries forward the values of service and community responsibility through a long history of civic leadership in the City of San Fernando, Pampanga.

Served as City Councilor (2004–2019) and later as City Vice Mayor (2015–2022).

Advocated for education, environment, social infrastructure, and community development.

Known for medical missions, child welfare, livelihood programs, and outreach initiatives.

As President of the JSL Foundation, he continues the family’s tradition of turning generosity into organized, sustainable programs that create meaningful change.

Our Mission and Vision

OUR MISSION

Empowering People.
Strengthening Communities.

We uplift individuals and communities through compassionate, meaningful, and sustainable programs.

OUR VISION

A Better Future for
Every Community.

We envision communities where every person has the opportunity to learn, live with dignity, build a sustainable livelihood, and hope for a better tomorrow.

Health & Wellness

Compassion

We believe in honesty, accountability, and doing what is right.

Integrity

We believe in honesty, accountability, and doing what is right.

Empowerment

We create opportunities for people to build better and better lives.

Service

We use our resources and talents to make a difference.

Community

We work together with partners and communities for stronger impact.

Sustainability

We build solutions that create lasting and meaningful change.

The legacy of Jesus S. Lazatin lives on through every life we touch, every community we uplift, and every hope we help restore.